Clear, transparent pricing
designed for your family
As parents ourselves, we know what your days look like – school runs, laundry piles, meal planning and all the magical chaos that comes with raising children. The last thing you need is to unravel a complicated pricing structure or decode financial jargon. We know parenting isn’t easy, but investing in your child’s future should be.
We believe in doing what’s right for your child and that means being open about costs and making sure their investments are managed with care and expertise.
Platform Fee
0.5%
per annum
Investment Management Fee
0.17%
per annum
What am I paying for?
Flexible contributions
Start from just £20, pause anytime and top up whenever you like.
Digital, stress-free experience
No paperwork, no bank reference codes, no postbox runs.
Complimentary transfers*
Transfer your child's existing accounts to keep everything in one place.
Education
Access digestible and useful articles written by our Mia community of guest experts.
*If your existing provider still relies on physical paperwork, we won’t be able to transfer as we’re a fully digital app. However, do let us know and we’ll happily contact them to make the case for them to go digital.
How does Mia compare to the rest of the Junior Stocks and Shares ISA Market?
First year cost of £1,000 invested across two Junior Stocks & Shares ISAs
Data as at 10/03/2026
| Provider | Monthly Fee | Platform Fee | Investment Management Fee | Fund Dealing Fee per trade | Minimum Investment | First year cost |
|---|---|---|---|---|---|---|
| Fidelity | £0 | 0% | 0.28%¹ | £0 | £100 or £25pm | £2.80 |
| Vanguard | £0 | 0.15% (max £31.25pm) | 0.2%² | £0 | £500 or £100pm | £3.50 |
| Mia Wealth | £0 | 0.5% | 0.17%³ | £0 | £20 | £6.70 |
| AJ Bell | £0 | 0.25% (max £2.50pm) | 0.31%¹³ | £1.50 | £250 or £25pm | £8.60 |
| Hargreaves Lansdown | £0 | 0% | 0.54%¹² | £1.95 | £100 or £25pm | £9.30 |
| Nutmeg / JPM | £0 | 0.75% | 0.27%¹³ | £0 | £500 | £10.20 |
| Wealthify* | £0 | 0.6% | 0.58%²¹ | £0 | £500 | £11.80 |
| Moneybox** | £1pm | 0.45% + £1pm subscription fee | 0.29%²² | £0 | £1 or £100 bank transfer | £31.40 |
| MoneyFarm* | £0 | 0.45% (min £1.25pm) + 0.25% (platform fee) | 0.21%²³ | £3.95 | £500 or £10pm | £40 |
| GoHenry*** | £3.99pm | 0.45% | 0.22%³¹ | £0 | £1 | £102.46 |
| Charles Stanley | £0 | 0.3% (min £5pm) | 0.68%³² | £4 | £50pm | £134.80 |
To estimate the investment management fee, example funds were selected from the providers’ websites. These were chosen based on those most commonly cited, an average of top funds or those with asset allocations and ESG strategies most similar to Mia’s upper-medium risk default fund (BlackRock MyMap Select 8 ESG). 1 Average investment management fee calculated from 14 of Fidelity’s most cited funds. Individual fees may vary depending on fund selection. 2 Investment management fee based on the Vanguard LifeStrategy fund range. 3 Mia Wealth’s investment management fee is based on the BlackRock fee and this does not vary — this charge is included in the valuation of your investments. 11 Average investment management fee in AJ Bell’s own fund range (multi-asset portfolios). 12 Average investment management fee based on the example fee Hargreaves Lansdown used in their fee calculations.
13 Investment management fee based on the Socially Responsible Investing fund and market spread. 21 Investment management fee based on the Ethical Plan. 22 Average investment management fee based on Moneybox’s default fund range. 23 Average investment management fee based on the example fee Moneyfarm uses in their fee calculations including market spread. 31 Investment management fee is based on the Vanguard LifeStrategy 60% Equity Fund — the only fund available. 32 Average investment management fee across Charles Stanley funds. Provider Notes. *Wealthify and MoneyFarm require you to do a suitability assessment. ** Moneybox JISA is not available unless you have an adult account. *** GoHenry Junior Stocks & Shares ISA is only available for children aged 6 years+.
Want even more for your child's future?
Access premium features for £9.99/year. These features have been thoughtfully designed to enhance your child’s future. At launch, we’ll be offering an exclusive early-bird rate as a thank-you to those who join us from the very beginning. With premium features, family and friends can contribute directly to your child’s future, track their gifts and leave messages your child will cherish forever (stored in Mia Memories and unlocked on their 18th birthday).
